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VOL. 37 | NO. 27 | Friday, July 05, 2013

College parents send their love with help of Belmont grad

By Tony Troiano

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Nothing says love like a care package. Ask any kid who has ever been to sleep-away camp. Ask any lonesome young professional in that job far from home.

And, ask Jonathan Murrell, who as a student at Belmont University, launched MyDormFood.com, an e-commerce business that puts together packages of food and other items to deliver to the freaked-out freshman or the senior waiting on LSAT results.

Murrell, an entrepreneur major, founded the business, bringing in his brother, James, and another investor.

Each put in $2,000 to get the venture off the ground.

Murrell is now a Belmont graduate. He and his brother bought out the other partner and merged with another internet company. That company, J3B LLC, features three online stores with Murrell and his brother running them.

“In addition to MyDormFood.com there are CandyGalaxy.com, packaging and shipping candy everywhere. Right now we have 120 to 180 orders a day,” says Murrell.

The care packages for the dorm range from a candy and energy drink-filled box for exam time to, “Crazy for Candy,’’ “Health Freak,’’ and “Good Morning Sunshine,’’ for those who oversleep and miss breakfast.

Prices range from $98.99 for the “Back to School,’’ to a .99 cent Kit Kat bar. Most packages are in the $25-$35 range.

“GizmoGorilla.com has toys and gift items. I handle marketing and customer service and my brother manages warehouse operations.”

J3B LLC has a full-time accountant and 12 full-time employees. All marketing is done online at their website with advertisements, a company blog and direct marketing to customers. Event planners are their main targets.

“I consider myself creative,” says Murrell. “I like to build and have the unlimited opportunity for growth. I also like career flexibility.

“I’m from the Philippines and might move back there for a few years, start some companies, sell them and then come back. I have a few ideas, but nothing solid right now.”

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