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The Ledger - EST. 1978 - Nashville Edition

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VOL. 37 | NO. 27 | Friday, July 5, 2013

RFD expands with Sirius

By Tom Wood

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Rural Media’s connections with Nashville grew a little stronger last week with the announcement of Rural Radio on Sirius XM channel 80.

All content will be produced at RFD-TV’s Nashville facility, NorthStar Studios. The new station’s launch is scheduled for July 15, with an Aug. 3 official celebration planned at Indianapolis Motor Speedway.

Billed as “the ultimate destination for the rural lifestyle, agribusiness news, outdoor living, western sports and rural-themed entertainment,” it is just one more need-based niche that company officials hope to fill.

It will provide live coverage of western sports events like rodeos and bull riding, as well as daily market reports from the Chicago Mercantile exchange. Classic episodes and interviews from The Ralph Emery Show can also be part of the programming.

“SiriusXM’s unparalleled programming and easy-to-use technology has been embraced by rural consumers in their cars, pickups, tractors and combines throughout North America,” says Patrick Gottsch, founder of Rural Media Group. “Rural Radio is designed to fill the growing demand for more rural content that is being ignored by urban-based broadcasters.”

Scott Greenstein, president of SiriusXM, says Rural Radio fits their diverse lineup of stations.

“Rural Media Group has a proven track record of offering great programming for rural Americans and those drawn to the western lifestyle. In growing SiriusXM’s diverse programming lineup, we are excited to join with Rural Media Group to super-serve the rural audience.”